Even few years back, luxury fashion brands have neglected their online audiences. This opportunity was taken by the smaller fashion brands and they have occupied a prominent position in e-commerce purchases. The rise of mobile and ecommerce is highly relevant in the fashion industry, but some fashion brands are still slow to keep up with the faster progress. Even 10 years ago, many consumers did not believe the role of fashion industry in ecommerce purchases because not many could think of buying fashion apparels and accessories online. However, this was a wrong concept as is evident today, and many retailers have come up with their wide range of fashion items online.
Online Orders Increased:
In a recent study, it was found that online orders of the fashion apparels and accessories have increased over the year. This is due to the extreme convenience and flexibility that ecommerce has to offer. Added to this is the price of fashion items at the online stores. Therefore, it can be said that today fashion has spanned across multiple markets across the entire world. In this context, the retailers have also played valuable role in enhancing the role of fashion industry in ecommerce.
The Availability Of Seamless Service:
With large numbers of options available today, customers will certainly not wait if they do not get seamless service. They can easily switch from one platform to another within minutes. The fashion brands need to support this service with different social media content. Small luxury brands are also catching up fast in order to enter into this digital marketplace, and some of them have even made their marks. These brands through the ecommerce platforms allow the customers to connect with the products of their choices along with gaining exposure for themselves in a larger platform. Hence, it turns out to be beneficial both for the retailers and the shoppers.