The 99% Campaign is a youth-led initiative that aims to dispel negative stereotypes of young people, and promote their involvement in decision-making processes and civic life. The campaign is hosted by Independent Academic Research Studies (IARS), an independent think-tank with a charitable mission to give everyone a chance to forge a safer, fairer and more inclusive society.
“Your work has made real inroads into tackling crime. As the mother of a teenager myself, I am pleased that you have challenged the negative perception of young people to better their life chances and also to value them as equally important citizens in our society. Work like this aligns very closely with my own agenda, and I have no doubt will be part of the solutions we all want for young people, families and communities in London, and indeed across the country. You have made a big difference and this knowledge can spread like the ripple effect of the pebble in the pond to making other communities safer and with better outcomes for young people.
The 99% Campaign blog is written and run by young people/ volunteers. It is one of the vehicle that we use to effect the message of the 99% Campaign. We also have a twitter account @wethe99percent and we work with various media partners such as METRO, Guardian online and BBC. Our work is also supported by our Coalition group
Our blog acts as a platform for us to express our views, debate issues that we feel strongly about, be a voice for change in our communities, challenge negative perceptions about young people, and promote the positive contributions of young people in society.
Negative perceptions of young people are perpetuated throughout the media, and there is a great deal that is not understood about the challenges and issues facing young people today. This blog is a place for us to speak for ourselves and explore these issues on our own terms.
If you believe in young people and what we are trying to do as volunteers and active citizens please consider supporting us. Our host charity, IARS, has set up a page via Big Give through which you can make your donations. Every pound counts as we are all volunteers. Click here to help us or just email us email@example.com
We are actively recruiting 99% journalists, and also welcome ad-hoc contributions in the form of short articles, videos and photography. You can enquire at, or send contributions directly to: firstname.lastname@example.org